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	<title>Avinesh's Blog &#187; tim hortons</title>
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		<title>Starbucks vs Tim Hortons: Decaffeination Strategy.</title>
		<link>http://www.avinesh.com/blog/index.php/2007/10/22/starbucks-vs-tim-hortons-decaffeination-strategy/</link>
		<comments>http://www.avinesh.com/blog/index.php/2007/10/22/starbucks-vs-tim-hortons-decaffeination-strategy/#comments</comments>
		<pubDate>Tue, 23 Oct 2007 00:47:16 +0000</pubDate>
		<dc:creator>Avinesh</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[decaf]]></category>
		<category><![CDATA[decaffeinated]]></category>
		<category><![CDATA[decaffeination]]></category>
		<category><![CDATA[starbucks]]></category>
		<category><![CDATA[tim hortons]]></category>

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		<description><![CDATA[I had a decaf, non-fat, no whip mocha from Starbucks this morning. It did nothing for me. I didn&#8217;t expect it to. It&#8217;s the only way I can enjoy the taste of coffee without inducing a headache. So, I did a quick Google search to determine the caffeine content in a &#8216;decaf&#8217; coffee. No, it&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>I had a decaf, non-fat, no whip mocha from Starbucks this morning.</p>
<p>It did nothing for me.  I didn&#8217;t expect it to.  It&#8217;s the only way I can enjoy the taste of coffee without inducing a headache.</p>
<p>So, I did a quick Google search to determine the caffeine content in a &#8216;decaf&#8217; coffee.  No, it&#8217;s not 0 mg.  US FDA standards state that <a href="http://www.swisswater.com/decaf/decaf" target="_blank">97%</a> of the caffeine in a coffee bean must be removed to be denoted as &#8216;decaf&#8217;.  That amounts to 15 mg or more in some Starbucks drinks.  That&#8217;s far from being caffeine-free.</p>
<p>Shortly thereafter, it occurred to me that I should check to see how safe the decaffeination method used by major coffee vendors is.  I asked myself, &#8220;Is decaffeinated coffee safe to consume?&#8221;  I set out to find the answer by doing a couple of quick Google searches.</p>
<p>I discovered the following: </p>
<blockquote><p>Starbucks uses two methods of decaffeination: the direct contact method and the Swiss water process. With direct contact, a solvent (methylene chloride) is introduced to the green coffee beans as they soak. The solvent bonds with the caffeine in the beans and removes it. The solvent is then taken away from the beans and the coffee is roasted at over 400*F. Since the solvent has a much lower boiling point (114*F) the coffee bean that come from this process produce a cup of coffee that has no detectable trace of methylene chloride.</p>
<p>The Swiss water process involves using hot water and steam to remove caffeine from the coffee. Then the solution is run through charcoal filters (similar to a giant water filter) to remove the caffeine. Currently our retail stores offer one coffee that is processed using the Swiss water method. It is called the Decaffeinated Komodo Dragon Blend.</p></blockquote>
<p>The thought of using chemicals to remove caffeine from coffee beans disgusts me.  You&#8217;d think a premium coffee vendor would use the safer &#8216;Swiss Water&#8217; method for all of their blends.  I mean, we already pay a premium relative to other brands, don&#8217;t we?</p>
<p>Let&#8217;s look at Tim Hortons:</p>
<blockquote><p>Swiss Water?* Decaffeinated Coffee &#8230; . This patented Swiss Water method of 100% chemical-free coffee decaffeination provides a natural way to deliver that same great Tim Hortons quality without the caffeine.</p></blockquote>
<p>A cup of decaf coffee from Tim Hortons uses the chemical-free, Swiss Water method to extract caffeine from coffee beans.</p>
<p>That says a lot.  At a fraction of the cost of Starbucks, Tim Hortons decaf coffee is safer to consume.  Starbucks, are you listening?</p>
<p>Sources: <a href="http://www.thatsfit.com/2007/01/29/starbucks-response-to-decaf-question/" target="_blank">http://www.thatsfit.com/2007/01/29/starbucks-response-to-decaf-question/</a> (a little difficult to find otherwise) and <a href="http://www.timhortons.com/en/menu/coffe-beverages.html" target="_blank">http://www.timhortons.com/en/menu/coffe-beverages.html</a></p>
<p><strong>Update (11/19/2008):</strong></p>
<p>I discovered that Tim Horton&#8217;s decaffeinated coffees contain SOME caffeine.  Check out <a href="http://www.timhortons.com/pdf/caffeine-canada-en.pdf" target="_blank">this hyperlink</a>.  A small decaf coffee contains about 5 mg of caffeine and an extra large coffee contains about 12 mg of caffeine.</p>
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		<item>
		<title>3 Weeks Later</title>
		<link>http://www.avinesh.com/blog/index.php/2006/10/13/3-weeks-later/</link>
		<comments>http://www.avinesh.com/blog/index.php/2006/10/13/3-weeks-later/#comments</comments>
		<pubDate>Fri, 13 Oct 2006 18:34:02 +0000</pubDate>
		<dc:creator>Avinesh</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[starbucks]]></category>
		<category><![CDATA[tim hortons]]></category>
		<category><![CDATA[yahoo]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.avinesh.com/blog/?p=56</guid>
		<description><![CDATA[It&#8217;s been crunch time at work. That implies 100% dedication to work, late working hours and excessive coffee intake. Tim Horton&#8217;s and Starbucks ought to have frequent drinker cards. In all, it&#8217;s been a rough three weeks, but I guess I&#8217;m content with the outcome of my latest creation. I won&#8217;t disclose it here for [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s been <a href="http://en.wikipedia.org/wiki/Crunch_time_%28expression%29" target="_blank">crunch time</a> at work. That implies 100% dedication to work, late working hours and excessive coffee intake. Tim Horton&#8217;s and Starbucks ought to have frequent drinker cards. In all, it&#8217;s been a rough three weeks, but I guess I&#8217;m content with the outcome of my latest creation. I won&#8217;t disclose it here for confidentiality reasons.</p>
<p>In other news, it was inspiring to read that Google snapped up YouTube for an incredible <a href="http://www.techcrunch.com/2006/10/09/sequoia-could-take-480-million-from-googleyoutube-deal/" target="_blank">$1.65 billion</a> USD in stock earlier this week. Based on the amount of traffic that YouTube generates, I can only speculate what Google intends to do with YouTube. I bet VC firm Sequoia Capital was very content with their ROI. All eyes are now on Yahoo, who may consider purchasing <a href="http://www.facebook.com/" target="_blank">Facebook</a> in the not too distant future.</p>
<p>Other than that, I&#8217;ve kept myself entertained during weekends by doing housework and catching a couple of flicks with Sukh: <em>Employee of the Month</em> and <em>The Departed</em>.</p>
<p>That&#8217;s all for now.</p>
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